Beauty product marketers are confusing us with what is actually in their products. Terms like some organic ingredients can make consumers even more unsure of what’s in the products they are using. A rating by the Soil Association as organic must contain 95 percent organic ingredients, products not certified can use as little as 1 percent and still call itself organic. The Organic Beauty and Wellbeing week, sponsored by the soil association, takes place May 15-21 and is geared to helping beauty consumers make organic purchasing decisions.
- It’s no surprise that we’re collectively becoming increasingly concerned with the ingredients in our beauty products and what they mean for our overall health;
- Organic, natural and ‘free from’ are buzz words we hear every day, but there’s a significant lack of clarity around what they really mean.
- The Soil Association is the UK’s leading certification body that aims to make this process clearer, certifying brands and products in order to provide consumers with the tools they need to make inform
“There’s so much more to the organic market than first meets the eye, but the important thing is to be informed and do your research if it’s something that’s a personal priority. Until there’s a legal standard in place to protect consumers, we all need to wise up and shop smart.”