According to this article, replying yes on some websites may end up having a persons picture used in an advertisement. It may also look like the picture is used without permission, but the terms and conditions of the website may say otherwise. On a cosmetic brand linked to Instagram it may take some by surprise that an image of theirs is being used. It is important to pay close attention to the terms and conditions
- Companies are using hashtagged images in galleries to promote their products
- Users need to understand what rights to the images they are giving away by consenting to have their images included.
- Companies who display such galleries need to display the terms and conditions more explicitly, so that consumers can choose whether or not to participate.
“If you fail to look at the terms because it’s so exciting to have your picture picked out to feature, then you’re in for a surprise.”